To Succeed At Retail Banking, Be Prepared To Try Something New

Every November, thousands of people try to write their own 50,000 words novel in just 30 days. They start out as nobodies but, when they complete the challenge, they are novelists. That is something developer Matt Cutts wants us to take note of in his TEDTalk “Try Something New for 30 Days”, which encourages people from all backgrounds to try and learn a new skill in just one month. What can a retail banker learn from a developer or a novelist?

Repetition Can Become A Motivation Killer

With many new clients asking for help on any given day, a retail banker who is new to their bank will find many new problems to solve on a regular basis. The prospect of a few early successes can lead to a lot of excitement early on in your career, and the development of habits that will help you solve many of your client’s problems quickly and effectively. That, however, can also be a problem.

To Help A Wider Range Of The Bank’S Clients, A Banker Needs A Wider Range Of Approaches

Bankers who have succeeded using a similar approach with a variety of clients will tend to approach all their customers in the same way, using tried and trusted pitches and problem solving techniques. But not every client will respond to them in the same way. Even the most successful retail bankers could lose a sale if a client suspects that they may be going through the motions rather than actively invested in helping them.

This brings us back to Matt Cutts. For a retail banker, choosing to make a change to help customers can be difficult. Trying new things takes guts, but give yourself a chance to change the way you approach banking, and you might be able to do something you never thought you could before. One small change could be all it takes to offering a wider variety of clients a wider variety of approaches.

In his talk, Cutts identifies two key lessons bankers can take away from his “30 days” challenges:

Stay determined: “If you really want something badly enough, you can do anything”
It can be difficult to stay motivated when you are doing the same thing day in and day out, and seeing similar results. Cutts suggests you need 30 days to learn a new skill, but really what he is talking about is having the perseverance to keep going from Day 1 all the way through till the day you succeed. A retail banker may not need to learn a brand new skill, just an improve an existing one, but to do that you need to keep motivating yourself and keep trying till you figure out what works best for you.

Be sustainable: “Small, sustainable changes are more likely to stick”
Cutts also suggests that no one needs to make big, crazy changes to develop new habits. As a banker, you will spend more time addressing clients with similar needs, offering one of the bank’s existing services or products to solve a financial problem. There is no need to reinvent the wheel here, but if you are struggling to make a successful sale, consider changing your approach in small ways. Try asking your customer new questions or addressing them in a different way, to maximize the information you get from them and help select the right service for them.

Ultimately, Cutts is stressing that successful people need to develop successful habits in order to keep succeeding more often. Working in retail banking, it may take you 30 days or it may take you 60, but the key to succeeding is to stay confident and to keep your goals in mind. There are winning habits you need to develop in order to succeed, or to turn even your failures into opportunities for future success. Cornerstone can help you to identify and develop those skills and habits. Check out our Business Banking Academy for more info.

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